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Ever since currencies were invented, human beings haven’t stopped shopping. The barter system of payment has in more recent times been replaced with the convenience of swiping debit and credit cards. Food, clothing and shelter were earlier listed as essentials for survival of human beings but that list has long since changed with Smart phones, high speed internet connections, fashion and cars being added on.    Needless to say, as time has passed the buying power of the average Indian has also changed dramatically considering wages in general have improved. It is believed that 75% of Indians with an average...

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  India has always been the kind of market where her people take festive shopping really seriously. What is an Indian festival without the mandatory new clothes, gifts and makeovers anyway? Never come across any, I suppose.  In the days of yore, every little shop down every little alley was decked in it’s festive best, stocked with everything a consumer could possibly think of and that’s how festive purchases happened. As the countdown to widely celebrated festivals like Dusshera and Diwali began, for most middle class Indian youngsters growing up in the early seventies and eighties, festive shopping meant walking...

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Of all the pollutants on earth, the Fashion and Textile industry is known to be the second largest contributor (next only to the oil industry). Staggering estimates show the industry has grown to USD 3 trillion and that our consumption of fast fashion has grown by over 500% since the 1960’s. This industry alone is said to contribute more than 10% of the world’s total carbon footprint (much more than all the airlines put together flying across the globe). Trade barriers have come down and therefore brands in the pursuit of offering cheaper products have moved sourcing and production to...

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Colour plays a crucial part in how we see ourselves and how the world sees us everyday. In a professional environment, it can send out right or wrong signals and is therefore important to consider. What we pick to wear every morning is also a reflection of our personalities and the emotions we’re going through so the minute we become aware of what’s in store for the rest of that day, it might just impact us and our businesses far more positively than we’d have thought.    Black: The colour Black symbolises power, prestige, seriousness and intelligence. For years, it...

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When we sit down to chart out a list of the ‘essentials’ every man’s wardrobe must have, it is but imperative that we begin with the absolute basics- multiple pairs of well fitting undergarments. Briefs/ Boxers/ Vests in Cotton (best suited for climatic conditions we face in the subcontinent). While you don’t have to spend a bomb on them, you certainly need to invest in multiple pairs that fit well and subject them to regular laundry cycles. The same applies to socks. Nobody wants to be in the same room as a smelly pair of socks (or underwear)! As far...

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